Physical AI

Definition, Functionality & Significance for the Industry

The reason Physical AI is making the leap into practice right now is due to three developments converging simultaneously. First, there are now foundation models for robotics. They learn general skills like gripping or navigating instead of being programmed individually for every single task. Second, robots can practice millions of times in simulations and with synthetic data before they ever work on a real factory floor. Third, sensors, actuators, and on-device computing power have become significantly cheaper and more powerful. The majority of industrial value creation does not take place on a screen, but in production, warehousing, and intralogistics. Until now, AI could barely help in these areas because it lacked an understanding of physical processes.

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ARTIFICIAL INTELLIGENCE IN PHYSICAL SYSTEMS

What is Physical AI?

Physical AI is artificial intelligence that acts as the "brain" within physical systems, such as industrial robots, autonomous mobile robots, humanoid robots, or vehicles. It learns from data how an object behaves when grasped, how much force a grip requires, or how people move through a space. From this, it derives predictions and actions. The physical principles that such a system must understand include friction, weight, and inertia, as well as the cause and effect of movement.

FORMS OF INTELLIGENCE

Comparing Physical AI, Generative AI & Embodied AI

Generative AI understands relationships and uses them to create digital content such as text, images, or code; typical examples include chatbots, image generators, and copilots. Agentic AI goes a step further: AI agents independently plan multi-step tasks and use digital tools to carry them out, such as for research or software workflows. However, both remain in the digital realm. Physical AI transfers perception, understanding, and planning into the real world. Its output is not an answer on a screen, but a physical movement, such as that of a warehouse robot, a robotic gripper, or a humanoid robot. Physical AI is the broader, application-oriented term that has become established in the industry. Embodied AI originates from research and is often used synonymously.

PHYSICAL AI IS NOW BECOMING MARKET-READY

How is a Physical AI System Structured?

The reason Physical AI is making the leap into practical application right now is due to three simultaneous developments. First, foundation models for robotics have emerged. Instead of being programmed individually for every task, robots are now learning general skills like grasping or navigating. Second, robots can practice millions of times in simulations using synthetic data before they ever set foot on a real factory floor. Third, sensors, actuators, and onboard computing power have become significantly more affordable and powerful. The majority of industrial value creation does not happen on a screen, but in production, warehousing, and intralogistics. Until now, AI has been of little help in these areas because it lacked an understanding of physical processes.

A Physical AI system consists of several technical layers, collectively known as the Physical AI stack. The bottom three layers enable the system to learn, while the top three enable it to act. The foundation is computing power: GPU clusters in data centers train the models, while a compact edge computer inside the robot executes them in real time. Built upon this is the data from which a robot learns, ranging from teleoperation and human demonstrations to real process data and synthetic data. The third layer consists of simulations and world models, where robots practice virtually before being deployed in the real world. The top three layers operate within the robot itself. Perception captures the environment and the robot's own body via cameras, depth sensors, LiDAR, and force and tactile sensors. Robotics foundation models, such as vision-language-action models, translate camera images and instructions into movement. Finally, control and actuation physically execute these decisions through motion planning, motors, joints, and grippers.

APPLYING PHYSICAL AI

Why Physical AI needs Industrial Process Data

Initial real-world applications are emerging primarily in manufacturing and intralogistics: in order picking, container transport, and material supply at the assembly line. Other fields include autonomous vehicles and healthcare. Most current deployments are pilot projects with clearly defined tasks. Physical AI is only as effective as its understanding of the work it is intended to perform. While ERP and warehouse management systems show what has been completed, they do not capture the details of how manual work is carried out. Therefore, before starting any data-driven Physical AI project, it is essential to clarify where automation is worthwhile, where it provides the most relief to employees, and how its success can be verified later. Objective data on time allocation, travel paths, and repetition rates reveal where automation is beneficial. Ergonomic data—such as heavy lifting, awkward postures, and high repetition rates—highlights where it offers the greatest relief to workers. Ultimately, the value of a robot can only be proven by taking baseline measurements before implementation.